The account pack

What is in the pack

The free scripts each solve one problem. The pack is the setup I install in a new account on day one, so a handover or a rebuild starts from a known state instead of from guessing.

• audit-dump.jsRead-only script. Writes one Google Sheet with tabs for campaigns (all channel types, including Performance Max), keywords, search terms, conversion actions with counting and primary-goal settings, bidding strategies and disapproved ads. Writes nothing in the Ads account.
• gtm-consent-mode-v2.jsonImportable GTM container. One tag sets all four consent signals to denied before any other tag fires; a second tag applies the visitor choice from a dataLayer event. Import into a test container first.
• negative-keywords-by-vertical.csv97 negative keywords with a suggested match type and the intent each one filters, grouped as universal, local services, ecommerce and B2B SaaS. A starting list to review against your own search terms, not a copy-paste import.

$59

One payment. Updates included. No account required to use the free scripts above.